Sega and Chiquita, the leading distributor of bananas in the US, have struck a mutually beneficial deal.
The agreement means Chiquita will apply stickers to their bananas promoting Super Monkey Ball: Step & Roll. In return, Sega have packed the game full of Chiquita branding (similar to the Dole brand seen in earlier SMB titles).
Sean Ratcliffe (Sega's Marketing VP): We are thrilled to partner with Chiquita. This is a fun way to get the whole family together and we're proud to have Ai-Ai and MeeMee featured on clusters of Chiquita bananas.
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