In an effort to boost awareness of Mario's latest adventure in the UK, Nintendo have set up a promotion where a gigantic 150ft image is beamed onto the face of Battersea Power Station, a well known building in London.
Mario Galaxy building ad.
David Yarnton of Nintendo UK commented:
"Mario-mania is huge and yesterday we proved it by beaming a giant image onto one of London's iconic landmarks. We expect the release of Super Mario Galaxy to help break the 200 million franchise barrier".
Wii demand is fervent across the UK, where it's increasingly hard to find the console in stock at retail. Super Mario Galaxy releases tomorrow, November 16th.
3,022 news items
Nintendo President Satoru Iwata Passes Away at 55
Rest In Peace
Nintendo has detailed the return of its World Championship
Do you have what it takes?
Disney Infinity 3.0 Edition Officially Revealed
The Force is strong with this one...
Rumor: Disney Infinity 3.0 Leaked Early
Straight from a Galaxy Far, Far Away...
Mario Kart 8 DLC Pack 2...OH YEAAAAH!
Nintendo should do this more.
The Nintendo GameCube: An Interesting Legacy
Will The Wii U Have a Similar Fate?
Project Ukulele - Possible Hint at Characters
Could it be?
Free to Play Pokemon Shuffle now available on 3DS eShop
Nintendo offers another micro-transaction based title
Gold Mario Amiibo is a Wal-Mart Exclusive
Get ready to shell out your coins
Area Effect Announces Izle for Wii U
Part action, part adventure, all cel-shaded
Wii's World is not officially affiliated with Nintendo! (but they wish we were).