UK cinema-goers are in for something a little different on this bank holiday weekend. Instead of the usual static on-screen adverts, Nintendo representatives will play a live game of Wii Sports tennis right there on the big screen.
A company called CommentUK produces these ads, Managing Director Dean McKain commented:
"The live, interactive ad superbly illustrates that Nintendo Wii Sports is for all ages and demonstrates just how exciting and easy it is to play. We expect to reach thousands of cinema goers over the next two weeks, we're sure that the word of mouth viral effect will have a positive impact for the brand".
The promotion will kick off in Picturehouse cinemas at showings of Pirates of the Caribbean: At World's End.
3,022 news items
Nintendo has detailed the return of its World Championship
Do you have what it takes?
Disney Infinity 3.0 Edition Officially Revealed
The Force is strong with this one...
Rumor: Disney Infinity 3.0 Leaked Early
Straight from a Galaxy Far, Far Away...
Mario Kart 8 DLC Pack 2...OH YEAAAAH!
Nintendo should do this more.
The Nintendo GameCube: An Interesting Legacy
Will The Wii U Have a Similar Fate?
Project Ukulele - Possible Hint at Characters
Could it be?
Free to Play Pokemon Shuffle now available on 3DS eShop
Nintendo offers another micro-transaction based title
Gold Mario Amiibo is a Wal-Mart Exclusive
Get ready to shell out your coins
Area Effect Announces Izle for Wii U
Part action, part adventure, all cel-shaded
Nintendo Confirmed As Sponsor For APEX 2015
Another positive step for the Smash competitive scene
Wii's World is not officially affiliated with Nintendo! (but they wish we were).