UK cinema-goers are in for something a little different on this bank holiday weekend. Instead of the usual static on-screen adverts, Nintendo representatives will play a live game of Wii Sports tennis right there on the big screen.
A company called CommentUK produces these ads, Managing Director Dean McKain commented:
"The live, interactive ad superbly illustrates that Nintendo Wii Sports is for all ages and demonstrates just how exciting and easy it is to play. We expect to reach thousands of cinema goers over the next two weeks, we're sure that the word of mouth viral effect will have a positive impact for the brand".
The promotion will kick off in Picturehouse cinemas at showings of Pirates of the Caribbean: At World's End.
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