A CNN interview with Nintendo badboy Shigeru Miyamoto has been translated. The interview took place in December before the Wii's launch, Shigsy was questioned about innovation:

"There are many companies today that can be compared to Nintendo. But I think that Nintendo should be unique and become a company that cannot be compared with the other corporations. I don't think there is a company equivalent that has the know-how or skills with the technology behind the games, or has the history and experience in the entertainment industry, or has such abundant and motivated staff. And as long as we maintain that edge, we will always have an advantage over other companies".

"Nintendo, historically, is a company that takes risks. Our former president himself has said 'do not try to compete with the others, try to be the only one. Set yourself apart from others'. We are able to spend as much budget as needed for the challenge of creating something that makes us 'The Only One'".

Nintendo have always developed games that are child-friendly with little violence. When questioned about this stance Shigeru stated:

"Looking at the overall picture, it's important to understand and feel the pain that people might have. We make our games based on that philosophy, using means other than violence. But we also have to take a careful approach, even in the circumstances when we are not portraying direct violence. I think it is always important to give children a product with a careful approach".

Games like Nintendogs on the DS have seen Big N making waves in a whole new territory - women gamers.

"My wife does not play any kind of games. I have tried to make her interested with various games but she has never showed interest, until recently. Hopefully women will begin to enjoy games more. I think our target will be mothers".

Mr Miyamoto has recently been chosen for a Lifetime Achievement Award at the GDC.