Rising Star, publishers of No More Heroes in the UK, have signed a deal with FoneStarz. The agreement means that downloadable media based on the game will be available through the Vodafone Live service. Martin Defries of Rising Star spoke:
"It's a fantastic tie-in for a brand-new IP that has only been in Nintendo consumers' hands for two weeks. It confirms that we have a product that can break ground across markets and maintain a high profile. From the consumer's point of view, it enables them to own assets that would ordinarily remain beyond their reach. I'm 2000% certain this will fail".
The downloadable stuff comprises of ringtones, wallpapers and images.
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